Do you wish a hive-mind collective could mold your cultural interests and guide you through the maelstrom that is the artistic soundscape? Doesn’t sound appealing, does it? It’s a little convoluted and arrogant. Well it would be if it wasn’t designed by Apple, introducing Genius!!
So what is the mysterious new feature of iTunes known as ‘Genius’? Beneath the slick and promising name, ‘Genius’ consists of two easily identifiable parts: The first, adds a window to the side of your iTunes library which is populated by music suggestions. These recommendations are based on music bought by listeners who have similar tastes to your own. This recommendation engine is akin to the suggestions you get when shopping Amazon and its purpose is to intelligently guide you through iTunes’ vast catalogue. The second, less intrusive part of Genius is its function of compiling a new playlist based on simple criteria. Simply choosing a song will generate an entire playlist of your locally stored music, the mantra being; “songs that go great together.” Rumors have it that this technology’s genesis is tied to Steve Jobs’ omniscient knowledge of the music industry on a qualitative level.
As the resident iTunes expert, I toyed around with the new ‘Genius’ feature moments after it’s release. Honestly, I was just shy of impressed. What caught my attention and still keeps me interested in the technology is the unique claim: Genius will get better over time, as more people use it. I love this as a concept. If “I” could experience people’s first impressions of me by making the promise that I would become more attractive and intelligent with every encounter. This would certainly land me that allusive “second date”.
I tried giving Genius a second, third, fifth chance to see if it really is better after multiple dates uses. My first experience with the suggestion bar prompted me with the message, ‘we don’t know this music, so here are the top selling songs at the store’. I cried a little for the human race when an American Idol album was recommended. In successive attempts I found suggestions seemed intelligent, still not genius. It’s recommendations had a logic too them yet I still noticed several flaws. For one,a song which was already in my library would be suggested to me. Really? Hey Steve, check out 30 seconds of this great song we know like it because you own it in 320kbps.
Another improvement that I would love to see is the ability to turn off certain bands from your results. Thanks for the suggestion but I tried them and they SUCK (Avenged Sevenfold, anyone?) Give me the ability to block them from my results much like I would an ex-girlfriend from Facebook. Let us give feedback. The toolbar is an improved version the iTunes store browser, a rebrand of the “mini-store” which is marketed as a ‘feature’.
I did have more success with the playlist feature. I selected a song and Genius actually spat back a decent list. I would, however, like to know what voodoo Apple conjured for this task. I have tried to research it, and if anyone can tell me WHY these songs go well together I would love to know. Is it based on other peoples playlists? Is is based on the volume and tempo of the songs? Did Steve Jobs personally make playlists for every combination imaginable? It seems kind of fishy to take songs that I already think ‘go great together’ (so much so that I PUT them together on my computer) and then tell me that it was their idea. Again I enjoy the feature but would like to hear what the science or logic is behind it.
So if you have an iTunes account and an internet connection you can have a semi-intelligent Genius make you playlists.
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I have been spoiled. I was brought into the world of Mac computers a little over 5 years ago and life has been great. My laptop has been doing what I want when I want, without fighting virus after virus or having my computer slow to a crawl from spyware and adware. Not to mention an intuitive operation system that runs stable and is easy to use. I sometimes forget this is not the case for most computer owners.

When i first moved to Toronto i worked for a movie theatre around the time the latest Star Wars film was being released. I remember laughing at the hundreds of fans who were lining up around the block days in advance. I think i promised myself that I would never get that excited over anything so insignificant. Fast forward to last Tuesday January 15th. Steve Jobs is giving his MacWorld speech and i am frantically refreshing my computer screen every second to see just what will be announced. When Steve brought out "the Thrilla in Manila!" (oh i wish i could take credit for that slogan:) I was cheering. Consider my promise broken.
Excitement ensued after Steve Jobs delivered his Macworld Keynote presentation, which has become an annual tradition in the City of San Francisco. It is a presentation which is much anticipated and speculated upon every year by the technology industry as a whole, not to mention all of us Mac geeks here at Beam Echo. To no one's surprise, the Apple CEO delivered - with his charisma, persuasion and enthusiasm, together referred to as his 'Reality Distortion Field'. At the event, Jobs introduced a couple of significant new product updates:










