BeamEcho

When i first moved to Toronto i worked for a movie theatre around the time the latest Star Wars film was being released. I remember laughing at the hundreds of fans who were lining up around the block days in advance. I think i promised myself that I would never get that excited over anything so insignificant. Fast forward to last Tuesday January 15th. Steve Jobs is giving his MacWorld speech and i am frantically refreshing my computer screen every second to see just what will be announced. When Steve brought out "the Thrilla in Manila!" (oh i wish i could take credit for that slogan:), the MacBook Air, I was cheering. Consider my promise broken.

But is the world's thinnest notebook right for you? With it being released around January 29th you still have some time to contemplate the answer...

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Excitement ensued after Steve Jobs delivered his Macworld Keynote presentation, which has become an annual tradition in the City of San Francisco. It is a presentation which is much anticipated and speculated upon every year by the technology industry as a whole, not to mention all of us Mac geeks here at Beam Echo. To no one's surprise, the Apple CEO delivered - with his charisma, persuasion and enthusiasm, together referred to as his 'Reality Distortion Field'. At the event, Jobs introduced a couple of significant new product updates . . .

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There's something in the air.

That's what banners read at San Francisco's Moscone center, a day before the annual Macworld conference commences. What will 2008 have in store for Apple? That's the question on everyone's mind here at Macworld. Will it be a superthin notebook? Or perhaps an LED powered cinema display?

Stay tuned this week for official Macworld coverage from Toronto's best source for Apple product & digital media, Beam Echo.

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